Babyshop Group is investing in automated texts – introduces a strategic partnership with Textual

Textual Admin Uncategorized

Babyshop enters into a strategic partnership with Textual to strengthen its international expansion. Automatic product descriptions with SEO customization should help the company reach out to further markets in a more efficient way. Babyshop Group was founded in 2006 and today it is Europe’s leading company within baby fashion with a revenue of over one billion SEK divided into four sites; Babyshop, Lekmer, Alex and Alexa and Oii Design. With the continued expansion and high demands on SEO customized content, Babyshop has searched for a tool to create unique product descriptions that will quickly reach the company’s markets. It has…

NA-KD is automating its product description process with Textual – already live in nine countries

Textual Admin News

Localized content is nowadays seen as a must for gaining global market shares, and there are numerous examples, not least in the fashion industry, which show that a localization strategy can be decisive for successfully penetrating international markets. The tech startup Textual has developed an AI-based tool allowing brands and e-retailers to generate, translate and optimize texts with a few keystrokes. The technology is based on advanced computer linguistics where automated texts with human tonality can be created based on attributes such as color, size, category and brand. The so-called NLG (Natural Language Generation) technology ensures completely accurate and natural…