Translation refers to changing i.e. translating the text from one language into another. Although it might sound quite easy, there is an entire process behind the scenes and only a trained professional with language skills on a native level, who also has an eye for detail and great writing skills, will be able to produce fully accurate translations of your content. 

 

Localization means to additionally adapt not only the text but also other elements of the website. The goal of localization is to produce the target or local content that is perceived as if it had been created only for that particular market. Localization accommodates not only the language, but also the cultural, social, religious, legal, or other aspects of the target market. Besides the localization of the text, more changes might need to be done, such as changing the website design and graphics, adapting the content itself to target the right audience, using the local formats for addresses, phone numbers, units of measurement, currencies and other local specifics.

 

Transcreation goes one step further and recreates the message keeping its original context, intention and emotional appeal. The process of transcreation entails broad creative freedom to make significant changes to the original and usually involves different teams, e.g. marketing, design, communications, legal, or other departments. Localization and transcreation professionals have great knowledge of intercultural differences and will be able to guide you throughout the process.