NA-KD is automating its product description process with Textual – already live in nine countries

Textual Admin News

Localized content is nowadays seen as a must for gaining global market shares, and there are numerous examples, not least in the fashion industry, which show that a localization strategy can be decisive for successfully penetrating international markets. The tech startup Textual has developed an AI-based tool allowing brands and e-retailers to generate, translate and optimize texts with a few keystrokes. The technology is based on advanced computer linguistics where automated texts with human tonality can be created based on attributes such as color, size, category and brand. The so-called NLG (Natural Language Generation) technology ensures completely accurate and natural …